There are many reasons why you might need to buy a diamond ring. Of course, there are the obvious occasions like asking your girlfriend to marry you, celebrating your wife’s first Mother’s Day or your mother’s special birthday, but you can decide for yourself which intimate events might be worthy of this timeless gift. This is not an easy decision to make though, because many people attribute this most precious of gems to a variety of life’s milestones and accomplishments. Whatever you reason is, though, you can be sure that your extremely thoughtful gift will always be appreciated. Besides, there are a variety of places you can turn to if you have questions. Not only can you get live help at your local jeweler, but there is also a wealth of information available online too. In fact, web retailers often charge much less for the same high-quality jewelry even with the personalized attention.

One of the most important aspects to consider is, of course, the cut of the diamond. Most women already have their preferences so you should make sure you understand what each of the cuts mean, no matter who this gift is for. The round diamond is the traditional shape and is always a classic.

Pear cut is also somewhat traditional and looks a bit like a teardrop. Another classic shape is the Marquise cut which actually resembles a football. Princess cut is very popular too, and basically the same cut as a round diamond, but cut into a square shape.

Other non-traditional cuts include Emerald, Cushion, Heart, Oval, Radiant, and Asscher. Every cut has their own benefits and characteristics so if you aren’t familiar with them take a little time to learn these distinctions.

Carat weight is also very important, as is stone clarity. What many people don’t realize about diamond ring shopping is that clarity is perhaps the most definitive characteristic of stone.

You need high ratings in both categories if you want to have a beautiful diamond. This is why you can find two diamonds of the same weight at two different retailers with two significantly different prices.

The better the clarity, the more shine and brilliance your diamond, which means if you want a larger diamond, you will also want one with better clarity.

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